An animated piece developed to introduce new product SKUs for Huggies, designed specifically for a large-format retail screen.
Bright, clean, and playful — this animation combined brand consistency with high visibility, optimized for an oversized digital display in a commercial environment.
The goal was to deliver clear, immediate messaging that would resonate with passing shoppers while staying faithful to Huggies' visual language. I designed the animation to work without sound, relying on smooth motion, bold type, and visual cues that communicate instantly. The final video was displayed on a massive screen in a high-traffic area, enhancing product visibility at the moment of purchase.
