BRKsEDU / CONTENT STRATEGY CASE STUDY
A content strategy case study from BRKsEDU, one of Latin America’s largest gaming channels.
subscribers
total views
new subscribers since 2018 when I started working there
01 / THE CHALLENGE
The question we started asking: what if we made content that kept working after the first week?
02 / THE HYPOTHESIS
01
Curated selection series
The best games by genre, ranked by category.
02
Historical guides
Deep dives into console generations: SNES, Mega Drive, PC Engine.
03
Retrospective journeys
Revisiting gaming history through a structured narrative lens.
04
What Is…
A collection of videos exploring and analyzing a variety of games.
This wasn’t just an aesthetic choice. It was a bet on a different kind of discovery: content people search for, not just subscribe for.
03 / THE EVIDENCE
49% retention
Dreamcast - Historical Guide
238,346 views
35% retention
PS1 - Historical Guide
445,205 views
36% retention
Punch Out! Retrospective Journey
189,764 views
50% retention
16-Bit guide: SNES, Mega Drive, PC Engine
163,009 views
35% retention
XBOX 360 - Historical Guide
1,403,392 views
46% retention
What Is… God of War Ragnarok
368,858 views
of views for the earlier selection series came from Browse, Suggested, and Search — not subscriber notifications. That was evidence of new-audience discovery on the main channel.
04 / THE WORK
CURATED SELECTION
GUIA 16-BITS: SNES, Mega Drive, PC Engine e Muito Mais!!!
Watch on YouTube
CONSOLE SHOWCASE
Dreamcast - Como Você Nunca Viu
Watch on YouTube
CONSOLE SHOWCASE
PS1 Como Você NUNCA VIU!!!
Watch on YouTube
RETROSPECTIVE JOURNEY
A Jornada Para Derrotar o CHEFE MAIS ICÔNICO do Mundo dos Games!
Watch on YouTube
CONSOLE SHOWCASE
XBOX 360 Como Você NUNCA VIU!
Watch on YouTube
CURATED SELECTION
Jogos Essenciais do NINTENDINHO!!!
Watch on YouTube
05 / THE CONTROL TEST
THE ORIGINAL CHANNEL
The editorial format proved it could improve retention and earn discovery on an established channel.
THE ENGLISH EXPERIMENT
The same format, adapted for another language, found viewers without a built-in subscriber base or cross-promotion.
Video Game Showcase: first 28 days → lifetime views
06 / THE TAKEAWAY
01 / EDITORIAL STANCE
A clear point of view
A specific angle gives people a reason to choose one story over another.
02 / VIEWER EXPERIENCE
Structure and pace that increased retention
Intentional structure turns an initial click into meaningful watch time.
03 / COMPOUNDING REACH
Discovery-first distribution
Design for people who have never heard of you, and let discovery continue after launch.
That’s the same thinking I’d bring to Circle’s social content: building formats that earn reach beyond the existing audience, rather than simply serving the followers you already have. Creating content that people don’t just click on, but genuinely care about.
07 / ABOUT
Based in Canada. Fully remote.
