An institutional whiteboard animation celebrating Gatorade’s scientific origins and global impact on athletic performance.
Produced in a hand-drawn, whiteboard style, this video simplifies decades of innovation into an approachable and visually engaging format, fully animated in After Effects.
The goal was to highlight Gatorade’s journey: from its invention by researchers at the University of Florida to becoming a global icon in sports hydration. I was responsible for the entire post-production workflow — from crafting the storyboard and designing transitions, to animating illustrations and building the audio landscape. The result is a narrative piece that’s both informative and emotionally resonant, aligning with Gatorade’s identity as a brand powered by science and committed to peak performance.
